Marketing for any author, regardless of being self-published or going the traditional route, is a task that is unavoidable. For the introverted and the shy, marketing is seen as a necessary evil. For the extroverted, promotion can be overblown and annoying. Finding the perfect balance between too little and too much is no easy task. No author wants to be merely the world's greatest secret and yet, no author should want to be an annoying pest.
Recently, I ventured the idea of turning my book covers into greeting cards with a blank interior. And the samples are below. The programs I used in their creation were a combination of Microsoft Word, Paint.Net, Adobe Acrobat Pro, and the free Avery plug-in for Word. Detailed instructions are below:
I used the following:
- Matte White Greeting Cards from Staples (compatible with Avery 3265)
- The title and author's name was placed on the print using Paint.Net, a free graphics program from (see IMPORTANT note below)
- I used Microsoft Word using the Avery template creator that is free from the Avery website.
- I then saved the finished document as a .pdf file and using Adobe Acrobat Pro, turned the graphics in .png files. (I chose .png format over .jpg as it has better clarity.)
Note: The program Paint.net is free but has a slightly steep learning curve. However, do NOT download the program from ANY website other than the one in this message unless you really, really hate your computer or are a huge fan of malware.